How boxer briefs and boy shorts became our starting point
- Xiaoyan Xu
- Jun 19
- 2 min read
Updated: Jun 20
It didn’t begin with a business plan. Just a lot of conversations, some frustration, and a quiet want for something that felt right.
We didn’t plan to do this. Not really.
It started with a lot of small things: a bunch of friends chatting, someone pulling at their waistband. Someone else saying, “I just wear my boyfriend’s boxer briefs at home; it's so comfortable, I don’t care anymore.”
Late-night talks where we all admitted: we want to feel more empowered, more confident, more supported.
Boxer briefs and boy shorts came up a lot when we talk about underwears.
“I just want to take my pants off when I get home and not feel weird in front of my roommate.”
Or - one of our friends told us her gynecologist gave her this weird look
"Why are you wearing men’s boxers?" And she laughed, "I don’t know, they’re the only ones that feel okay."
It’s not that other underwear is wrong. We just need more options, and when something feels that quietly right, you notice it.
The more we talked with friends: queer, not queer, masc, femme, somewhere in between, the more stories came up. People saying, “I feel more like myself in these.”
It’s not only about underwear. It’s about not being asked to adjust.
So we followed that feeling.
A group chat turned into a doc. That turned into sketches. Then samples. Then a suitcase full of underwear from a factory visit.
It grew slowly. With care. And a lot of voice notes.
We made something that felt good, and made sense to us, and boxers are our starting point.
And we figured, maybe that starts from the bottom :)
When I was a teen I had boyshorts but they never fit well. So I gave up and thought there is never something perfect for girls that make me feel myself.
Finally now after I am 30 I found boxers made for me. The ones I dreamed of having as I was 14. So happy the world is changing and we can be part of it!